Esashi Town, located in the northern part of Hokkaido, is colored by the influence of Ainu culture and the history of pioneering during the Meiji era. Against a backdrop of rich natural environments, fishing, agriculture, and especially dairy farming thrive as major industries, embodying a lifestyle that coexists with nature. There is a food culture that enjoys fresh seafood, making daily meals a kind of luxury. The dialect spoken here is a type of Hokkaido dialect, with words that are relatively close to standard Japanese used in everyday life. Additionally, unique customs influenced by Ainu culture remain, giving a sense of the region’s individuality. Throughout the year, various festivals such as the Esashi Spring Festival and Esashi Autumn Festival are held, contributing to the revitalization of the community. Esashi Town is a region where nature and culture are deeply intertwined, making it an attractive spot for travelers. Furthermore, there are facilities where one can experience Ainu culture and buildings that evoke the history of pioneering during the Meiji era, leaving a deep impression on visitors. The region’s seafood dishes, unique to an area where fishing is thriving, and fresh dairy products are also major attractions for tourists.
Culture and Customs
Hokkaido’s Esashi Town is a region where rich nature, history, and culture thrive. With the influence of Ainu culture and the history of pioneering during the Meiji era, a lifestyle that coexists with nature is alive. Fishing is one of the town’s industries, particularly known for salmon and trout. Agriculture is also active, with dairy farming being a major industry. This lifestyle is reflected in the “food culture that enjoys fresh seafood,” with many dishes utilizing local ingredients. Additionally, the dialect is spoken in a form that is relatively close to standard Japanese compared to other areas in Hokkaido. As for customs, many are uniquely influenced by Ainu culture, which can be seen in various festivals and events throughout the year. For example, the “Esashi Spring Festival” and “Esashi Autumn Festival” showcase festivals that strongly reflect the region’s characteristics, attracting not only local residents but also many tourists. Esashi Town is filled with the charm of a fusion of nature, history, and culture. Moreover, visitors can experience local traditional crafts and handiwork, leaving a profound impression on those who come. Beautiful landscapes change with the seasons, allowing enjoyment of different natural scenes throughout the year.
Local Specialties
- Esakimusou: A cold-resistant flower adapted to Hokkaido’s unique cool summer, characterized by beautiful purple petals that adorn the town’s scenery.
- Skeitodara: The Skeitodara caught in the waters around Esashi Town is known for its rich flavor and elegant taste, typical of deep-sea fish.
- Hokkigai: The Hokkigai harvested from Esashi Town’s cold seas has a firm texture and sweetness, often used in sushi and sashimi.
- Strawberry “Beni Hoppe”: Grown by local farmers, “Beni Hoppe” has a perfect balance of sweetness and acidity, receiving high praise for its deliciousness both domestically and internationally.
- Esashi Lamb: Raised in harsh cold, the lamb is characterized by its tender meat and juicy flavor, often used for grilled meat and Jingisukan.
Annual Events
- Esashi Winter Fish Festival: Held every February, this festival allows you to taste fresh seafood caught locally. It features delicious dishes that make you forget the harshness of winter.
- Esashi Bass Fishing Tournament: In June, fishing enthusiasts gather for a bass fishing tournament. Fishing in the great outdoors offers exceptional enjoyment.
- Esashi Summer Festival: This festival, held at the end of July, features a grand fireworks display and local traditional performing arts. Enjoy this lively time of the year.
- Esashi Town Sports Festival: In autumn, townspeople gather to compete in various sports. This event strengthens the local community and is enjoyable for everyone.
- Esashi Snow Festival: Held in mid-February, this snow festival showcases the skills of local people who create large snow sculptures and slides. It’s a fun event that makes you forget the cold.
Access Methods
- By Plane: There are direct flights from Haneda Airport to Rishiri and Rebun Airports. From there, it takes about 30 minutes by car to reach Esashi Town.
- By Train: Take the JR Soya Main Line from Sapporo, which takes about 5 hours to reach the General Vehicle Manufacturing Plant. From there, it’s about a 20-minute taxi ride.
- By Ferry: Transfer from Wakkanai City to the Rishiri Ferry, heading to Oshidomari Port on Rishiri Island. From there, it takes about 1 hour by car to Esashi Town.
- By Bus: Take the Soya Bus “Hamanasu” from Sapporo, arriving in Esashi Town in about 7 hours.
- By Car: Drive north on National Route 40 from Sapporo, reaching Esashi Town in about 6 hours.
Tourist Attractions
- Polaris Memorial Park – Features beautiful flowers and a monument to Polaris.
- Polar Bear Museum – A facility where you can learn about the ecology of polar bears.
- Esashi Lake – A nature-rich lake where you can enjoy bird watching and fishing.
- Esashi Comprehensive Museum – A museum where you can learn about the history and culture of Esashi Town.
- Sarobetsu Wetlands – A vast wetland area home to a diverse range of wildlife.
