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“Complete Guide to Toyoura Town, Hokkaido | Tourism, Culture, Local Products, and Access Information”

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Population 3,538 people
Area 233.57 km²
Population Density 15.15 people/km²

A beautiful corner of Hokkaido, Toyoura Town. This area has a deep history, with strong influences from Ainu culture. It flourished as a pioneering region during the Meiji era, and that history is alive in the town’s atmosphere. The main industry in Toyoura Town is agriculture, particularly dairy farming. The fertile land nurtures abundant crops and delicious dairy products. In terms of lifestyle, it is common for residents to live in harmony with nature and consume fresh seafood from their own catches. The locals speak the Hokkaido dialect and are dedicated to preserving Ainu culture. Additionally, events like the Toyoura Summer Festival and the winter Snow Festival, known for their fun, attract not only local residents but also tourists. We will now introduce the charm of Toyoura Town, Hokkaido. The local people cherish the seasonal landscapes and embody a spirit that values nature. There are also many local specialties and handicrafts that reflect the region’s history and culture, leaving a deep impression on visitors. Among these, postcards depicting the beautiful scenery of Toyoura Town and wooden crafts symbolizing Ainu culture are popular souvenirs.

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Culture and Customs

Toyoura Town in Hokkaido is a region where rich history and culture blend with a unique lifestyle. Among these, the influence of Ainu culture and the pioneering spirit of the Meiji era stand out vividly. The town’s industry is primarily centered around agriculture, especially dairy farming. Residents live in harmony with nature, regularly consuming fresh seafood and enjoying its abundance. The local dialect reflects the characteristics of this area, with the Hokkaido dialect being commonly used in daily conversations. The preservation of Ainu culture is also noteworthy, as it is alive not only in festivals and rituals but also in everyday life. Town events such as the “Toyoura Summer Festival” and the winter “Snow Festival” are very lively. These festivals provide an excellent opportunity to experience local culture, and both local residents and visiting tourists can enjoy them. Toyoura Town is filled with unique charm formed by its culture and customs. Once you visit, you will surely be captivated by its allure. The local cuisine utilizing regional specialties is also not to be missed. Dishes made with seafood, in particular, delight the palates of visitors, and their rich flavors are unforgettable. Additionally, Ainu traditional crafts are one of the attractions of Toyoura Town, with their unique designs and techniques captivating many people.

Local Specialties

  • Toyoura Town’s “Hoya”: Hoya, which is particularly abundant in Hokkaido, can be eaten fresh, offering a unique flavor and texture.
  • “Toyoura Town Cabbage”: This thick and sweet cabbage is nurtured by the unique temperature differences and abundant water sources of Hokkaido. It is perfect for salads and hot pots.
  • “Toyoura Wine”: Wine made from locally grown grapes features a fruity aroma and a mellow taste.
  • “Toyoura Town Asparagus”: The fresh green asparagus heralds the arrival of spring, is thick and sweet, and is ideal for grilling or simmering.
  • “Toyoura Town Seafood”: Fresh seafood caught from the Pacific Ocean is served in markets and restaurants on the same day.

Annual Events

  • Toyoura Town Snow Festival: Held every February, the festival features snow sculptures and ice candles created locally, decorating the town. Tourists and local residents enjoy playing in the snow together.
  • Oyster Festival: A winter highlight in Toyoura Town where you can taste fresh oysters. Many booths serve locally sourced grilled oysters.
  • Toyoura Town Fireworks Festival: This event, which colors the summer night sky, is a local specialty. Colorful fireworks are launched against the backdrop of the lakeside.
  • Toyoura Town Industry Festival: An event showcasing local products and various performances, promoting the local charm nationwide.
  • Toyoura Town Tanabata Festival: Held every summer, the entire town is adorned with Tanabata decorations. It is a traditional event where wishes written on strips of paper are hung on bamboo.

Access Methods

  • By Plane: Renting a car or taking a taxi from New Chitose Airport is the fastest option. It is about an hour and a half from the airport.
  • By JR: Take the Shin Nihonkai Ferry, then transfer to the JR Muroran Main Line to reach Toyoura Town. The entire journey takes about four and a half hours.
  • By Bus: There are buses from New Chitose Airport, taking about two hours to reach Toyoura Town. Direct buses are also available from the airport.
  • By Ferry: The Shin Nihonkai Ferry operates from Tomakomai Port to Muroran Port. From Muroran Port, you can take a bus or taxi to Toyoura Town.
  • By Car: Using the Dō-Ō Expressway, you can reach Toyoura Town by heading north on National Route 36 from Tomakomai East IC. Traveling by car offers great freedom.

Tourist Attractions

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