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北海道市町村完全制覇!!青森県へ突入中!!

“Complete Guide to Nakafurano Town, Hokkaido | Tourism, Culture, Local Products, and Access Information”

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北海道中富良野町の風景
population 4,413 peoples
area 108.65 km²
population density 40.6 peoples/km²

Located in the very heart of Hokkaido, Nakafurano Town is widely known as the “Town of Lavender.” Surrounded by the majestic Tokachi Mountain Range, the town boasts stunning rural landscapes that change dramatically with the seasons. Since the pioneering era, agriculture has been the backbone of Nakafurano’s development, and today the town thrives on a harmonious blend of agriculture and tourism. The vast lavender fields that bloom every summer have become an iconic symbol, attracting visitors from across Japan and abroad. Residents live in close connection with nature, preserving traditions while embracing modern life. Local festivals and cultural events reflect both the agricultural heritage and the vibrant spirit of the people, making Nakafurano a truly unique and welcoming community.

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Culture & Traditions

The culture of Nakafurano Town has been shaped by its fertile land and the agricultural lifestyle that has continued since the early settlement period. Seasonal events held throughout the year express gratitude for the blessings of the land and crops. Among the most prominent celebrations is the “Nakafurano Lavender Festival & Fireworks,” held in July at Hokuseiyama Lavender Park, where colorful fireworks light up the night sky above endless lavender fields. In autumn, events such as the “Rice Festival” and “Local Sake Festival” celebrate the harvest season, while winter brings the “Winter Festival,” where residents and visitors enjoy snow sculptures and seasonal cuisine. Everyday life is marked by the use of Hokkaido dialects, and the traditions of farming, festivals, and community life are preserved with pride. The coexistence of agriculture and tourism is at the heart of Nakafurano’s cultural identity, creating a warm and lasting impression on all who visit.

Local Specialties

  • Nakafurano Melons: Renowned for their high sugar content and juicy texture, these melons are prized as summer gifts nationwide.
  • Clean Rice: Grown with reduced pesticides and organic methods, Nakafurano’s rice is known for both safety and flavor.
  • Lavender Products: A wide range of items such as essential oils, soaps, and potpourri capture the rich fragrance of local lavender.
  • Wine: Made from grapes grown in Nakafurano and the surrounding Furano region, the wines are appreciated for their aroma and deep taste.
  • Asparagus: Harvested in spring and early summer, Nakafurano’s asparagus is sweet, crisp, and highly popular.

Annual Events

  • Nakafurano Lavender Festival & Fireworks (July): A major summer event at Hokuseiyama Lavender Park, featuring fireworks over a sea of lavender.
  • Fureai Hiroba (August): A community festival with local food, performances, and opportunities for interaction between residents and tourists.
  • Summer Bon Odori & Cool Evening Festival (August): Traditional dances and food stalls liven up the summer nights.
  • Rice Festival (October): An autumn celebration featuring tastings of freshly harvested rice and local produce.
  • Local Sake Festival (February): A winter event where visitors can sample sake brewed from Nakafurano’s clean rice.

Access

  • By Air: The nearest airport is Asahikawa Airport, about 1 hour by car. From New Chitose Airport, it takes about 2.5 hours by car.
  • By Train: Take the JR Furano Line and get off at Nakafurano Station. From Asahikawa, the journey takes about 90 minutes via limited express and local trains.
  • By Bus: Long-distance buses run from Asahikawa and Sapporo to Nakafurano via Furano.
  • By Car: Accessible via National Route 237, connecting Asahikawa and Furano.
  • By Bicycle: During the summer season, rental bicycles allow visitors to leisurely explore lavender fields and nearby attractions.

Tourist Attractions

  • Farm Tomita – Japan’s most famous lavender garden, with vast fields blooming in brilliant purple during summer.
  • Hokuseiyama Lavender Park – Offers panoramic views of lavender fields and the Furano Basin; also the venue of the Lavender Festival.
  • Saika no Sato – A flower farm operated by local growers, featuring not only lavender but also a variety of seasonal flowers.
  • Nakafurano Town Museum – Preserves and displays the history and culture of the local community.
  • Hokuseiyama Ski Area – A local ski slope popular among residents, offering winter leisure opportunities.

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