Atsuma Town, a beautiful town located in the heart of Hokkaido, has a deep history characterized by the influence of Ainu culture and its development as a coal mining town. Here, agriculture and dairy farming thrive as the main industries, and the lives of the townspeople are closely connected to nature. Access to fresh ingredients is abundant, and their high quality is recognized throughout Japan. In this town, where the Hokkaido dialect is spoken, traditional Ainu customs still remain vibrant. Festivals such as the Atsuma Grand Festival and the Snow Festival are held throughout the year, captivating not only the locals but also many tourists. Atsuma Town is an attractive place where rich nature, history, and culture blend together. Its charm has made it a frequent choice for filming locations for movies and dramas, and its beautiful scenery is known nationwide. Additionally, the warmth and hospitality of the local people create a welcoming atmosphere for visitors, further enhancing its appeal. Those who visit this area can experience the rich nature, history, and the warmth of its people, creating unforgettable memories.
Culture and Customs
The culture and customs of Atsuma Town, a beautiful region in Hokkaido, are alive with its history and way of life. The town’s history is profound, having developed under the strong influence of Ainu culture while once thriving as a coal mining town. This economic transition has shaped the town’s unique character. The main industries in Atsuma Town are agriculture and dairy farming, where residents live in harmony with nature and have abundant access to fresh ingredients. As a result, local cuisine is exquisite, featuring dishes that highlight seasonal ingredients. Furthermore, the people of Atsuma Town speak a unique dialect, the Hokkaido dialect. This differs from the dialects of mainland Japan, with its sounds and vocabulary reflecting the town’s history and traditional Ainu customs. Above all, local festivals are indispensable. Notably, the “Atsuma Grand Festival” and the “Snow Festival” are must-see events. The Atsuma Grand Festival is a celebration that unites the entire town, while the Snow Festival is a celebration of overcoming the harshness of winter and welcoming the joy of spring. In this way, Atsuma Town values its connection to nature, history, and the local community. This is the charm of Atsuma Town’s culture and customs, which captivates visitors. Additionally, a thriving tourism industry that maximizes the rich natural environment allows for enjoyment of seasonal landscapes. Shops selling traditional Ainu crafts and locally sourced fresh produce are also scattered throughout, providing continuous discoveries for visitors.
Local Specialties
- Atsuma Town Tomatoes: Tomatoes grown in the clear climate of Atsuma Town are characterized by their high sugar content and low acidity.
- Atsuma Ramen: Ramen made with fresh local ingredients offers a rich broth and chewy noodles.
- Atsuma Milk: Milk produced in Atsuma Town is known for its rich and creamy flavor, used in dairy products like butter and cheese.
- Atsuma Potatoes: Potatoes from Atsuma Town, typical of Hokkaido, are praised for their fluffy texture and natural sweetness.
- Atsuma Cherry Blossoms: Atsuma Town is also famous for its cherry blossoms, which beautifully adorn the town in spring.
Annual Events
- Atsuma Gourmet Festival: Held every April, this festival brings together local restaurants to offer dishes made with fresh local ingredients.
- Atsuma Jomon Festival: In June, an event showcasing the history of Atsuma Town during the Jomon period is held, featuring experiences and workshops related to Jomon life.
- Atsuma Summer Festival: In summer, the Atsuma Summer Festival takes place, featuring fireworks, night stalls, and community dances, bustling with locals and tourists.
- Atsuma Autumn Festival: In September, an autumn festival is held to pray for a good harvest, with floats gathering from various parts of the town, showcasing taiko drumming and traditional music.
- Atsuma Snow Festival: Every February, large snow sculptures and ice candles made from local snow are displayed, with nighttime illuminations.
Access Methods
- By car from New Chitose Airport: It takes about 1 hour and 30 minutes by car from New Chitose Airport to reach Atsuma Town. Renting a car is recommended.
- By bus from New Chitose Airport: Using the Donan Bus from New Chitose Airport, it takes about 2 hours to reach Atsuma Town.
- By car from Sapporo City: It takes about 1 hour by car from Sapporo City to reach Atsuma Town. Enjoy a drive through Hokkaido’s vast landscapes.
- By bus from Sapporo City: Using the Donan Bus from Sapporo City, it takes about 2 hours to reach Atsuma Town. Direct buses are available from the Sapporo Bus Center.
- By Shinkansen or JR: Transfer from Shin-Hakodate-Hokuto Station to the JR Muroran Main Line, get off at the nearest station, Shiraoi Station, and then take a taxi or rent a car to reach Atsuma Town.
Tourist Attractions
- Atsuma Giant Tree – A giant tree known as the largest alder in Japan.
- Atsuma Lake – A lake surrounded by beautiful natural scenery, perfect for fishing.
- Atsuma Town Historical and Folklore Museum – A museum where you can learn about local history and culture.
- Atsuma Town Comprehensive Park – A park with ample sports facilities and playground equipment.
- Atsuma Town Hall – A facility providing administrative services for the town.
