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北海道市町村完全制覇!!青森県へ突入中!!

“Complete Guide to Naie Town, Hokkaido | Tourism, Culture, Local Products, and Access Information”

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北海道奈井江町の風景
population 4,639 peoples
area 88.19 km²
population density 52.6 peoples/km²

Nestled in the central plains of Hokkaido’s Sorachi region, Naie Town (Naie-cho) was once a prosperous coal-mining town and has since transformed into a community that thrives on agriculture and light industry. Since its establishment as a town in 1955, Naie has developed a lifestyle that coexists with its rich natural surroundings. The town’s name originates from the Ainu word “Naie,” meaning “river” or “valley,” symbolizing a place blessed with water and nature.

Today, agriculture—particularly rice cultivation and dairy farming—forms the backbone of the local economy. With excellent transportation links such as the Naie-Sunagawa IC on the Dōō Expressway and Naie Station on the JR Hakodate Line, the town enjoys easy access from Sapporo in about an hour by car or train.

Local residents cherish the Hokkaido dialect and maintain strong community ties through local festivals and traditional events. Seasonal celebrations such as the Naie Industry Festival in autumn and the Naie Snow Festival in winter bring the entire community together. With its harmony of culture, nature, and warm hospitality, Naie offers visitors an authentic taste of rural Hokkaido life.

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Culture & Traditions

Naie Town lies amidst Hokkaido’s vast farmland and forested hills, embodying the region’s tranquil charm. Since the enforcement of town status in 1955, Naie has focused on sustainable development—transitioning from a mining-based economy to one centered on agriculture and local industry. Today, it’s known for its fertile farmland, dairy production, and growing industrial park that supports small-scale manufacturing.

Community life is vibrant and inclusive. Local volunteer groups and neighborhood associations play a major role in maintaining social connections and organizing public events. Among them, the Naie Industry Festival and Snow Festival are highlights, showcasing local produce, performances, and cultural exhibitions. The frequent use of the Hokkaido dialect in daily life adds a unique regional flavor to the town’s atmosphere.

Residents also respect and preserve the legacy of the Ainu people, emphasizing a way of life in harmony with nature. With its picturesque landscapes, open fields, and strong communal spirit, Naie embodies the essence of Hokkaido’s rural heritage.

Local Specialties

  • Naie Rice (Yumepirika & Nanatsuboshi): Grown in the fertile soil of the Ishikari Plain with pure river water, Naie’s rice is known for its soft texture and delicate sweetness—one of the town’s proudest products.
  • Naie Honey: Collected from local blossoms such as acacia and wildflowers, this natural honey offers a rich aroma and mellow flavor, popular among health-conscious consumers.
  • Lily Bulbs (Yurine): A winter delicacy with a sweet, nutty flavor and fluffy texture, lily bulbs from Naie are prized in traditional Japanese cuisine and New Year’s dishes.
  • Naie Tomatoes: Thanks to large temperature differences between day and night, Naie-grown tomatoes boast a perfect balance of sweetness and acidity. They are a favorite at farmers’ markets and local events.
  • “Hausjärvi Naie” Roadside Station Wine: A special wine produced at the local Michi-no-Eki Hausjärvi Naie, named after Naie’s Finnish sister city. Made from locally grown grapes, it has a mellow, full-bodied taste.

Annual Events

  • Naie Snow Festival: Held every February, this cozy winter festival features snow sculptures, snowmobile rides, and warm local dishes served by residents.
  • Naie Cherry Blossom Festival: Celebrated each spring at Kotobuki Park, where visitors can enjoy picnics under beautiful cherry blossoms that signal the arrival of spring.
  • Naie Industry Festival: The largest event of the year, held in autumn. It includes a farmers’ market, local product fair, stage shows, and exhibitions of locally manufactured goods.
  • Naie Children’s Summer Festival: A fun-filled event where children take the lead—featuring games, performances, and family-oriented activities that bring generations together.
  • New Year’s Celebration at Naie Shrine: A traditional New Year’s event held at Naie Shrine, where locals gather to pray for good health and prosperity.

Access

  • By Air: The nearest airport is New Chitose Airport. From there, it takes about 90 minutes by car. From Sapporo, Naie is roughly one hour away by expressway.
  • By Train: The Naie Station on JR Hakodate Main Line offers convenient access. The trip from Sapporo takes about 70 minutes by local train or slightly less via rapid services.
  • By Bus: The Hokkaido Chuo Bus line between Takikawa and Iwamizawa passes through Naie, providing regular service to the town center.
  • By Car: The Naie-Sunagawa Interchange on the Dōō Expressway is just five minutes from downtown. National Route 12 and Route 114 connect Naie to nearby cities such as Bibai and Sunagawa.
  • By Bicycle: Cycling from Sapporo (about 85 km) is a popular summer activity. The route along National Route 12—Japan’s longest straight road—is especially scenic.

Tourist Attractions

  • Kotobuki Park – A scenic park known for cherry blossoms in spring and vivid autumn colors, perfect for picnics and strolls.
  • Niwa-yama Forest Nature Park – Offers hiking trails and a panoramic observation deck with stunning views over the town and Ishikari River.
  • Furō-no-taki Waterfall – A mystical waterfall nestled in the forested hills, known as a peaceful spot surrounded by negative ions.
  • Michi-no-Eki Hausjärvi Naie – A roadside station offering local produce, souvenirs, and exhibitions highlighting the town’s Finnish friendship ties.
  • Sorachiyama Hensho-ji Temple – The 12th stop of the Hokkaido 33 Kannon Pilgrimage, a historical Buddhist temple surrounded by tranquil nature.

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