| population | 2,608 peoples |
|---|---|
| area | 627.22 km² |
| population density | 4.16 peoples/km² |
Located on the western coast of Hokkaido along the Sea of Japan, Obira Town (Obira-chō) is part of Rumoi District and blessed with both ocean and mountain scenery. Situated about 20 km north of Rumoi City, the town stretches between the Teshio Mountains to the east and the Sea of Japan to the west, offering a landscape of stunning contrasts. Once a coal-mining hub within the Rumoi Coalfield during its peak in the 1940s and 1950s, Obira thrived as an industrial town with a population exceeding 17,000. Today, agriculture and fisheries are its main industries, producing premium rice, vegetables, scallops, and octopus.
Obira also preserves many historical and cultural landmarks from the early settlement period. The most famous is the Former Hanada Family Herring House, a nationally designated Important Cultural Property that embodies the heritage of the herring fishing era. Surrounded by rich natural beauty, the town offers year-round attractions—from the snowy mountains in winter to the coastal beaches bustling with visitors in summer. The Roadside Station Obira Herring House and Obira Tourist Farm have become popular stops for travelers seeking to experience local culture, cuisine, and hospitality.
Culture & Traditions
Obira’s culture has deep roots in the days of the herring fishing boom and agricultural development. The town’s symbol, the Former Hanada Family Herring House, now part of the Hokkaido Heritage, showcases the life of fishermen during the Meiji period and the prosperity brought by herring. Residents continue to value community life and still use the local Hokkaido dialect in daily conversation, reflecting the warmth and simplicity of rural culture.
Throughout the year, traditional events strengthen community ties. In winter, the Obira Yukinko Snow Festival brings locals together with snow sculptures and fireworks, while summer highlights include the Obira Port Festival and Onishika Festival, celebrating the fishing season with food stalls and live performances. The town is also known for preserving the Onishika Matsumae Kagura, an ancient Shinto dance tradition passed down through generations.
Educational institutions and cultural centers, such as the Hokkaido Obira Special Needs High School, actively collaborate with residents to promote art, music, and regional culture. Through these local initiatives, Obira continues to honor its history while nurturing the future of its community.
Local Specialties
- Obira Premium Rice: Grown in fertile soils nourished by the clear waters of the Obirashibe River. This rice has won awards in national taste competitions for its flavor and glossy texture.
- Ivory Melon: A rare melon variety produced only in Obira, Hokkaido. Known for its cream-colored flesh and elegant sweetness, it’s a luxury summer delicacy and a popular gift item.
- Scallops & Giant Octopus: Harvested from the rich Sea of Japan, Obira’s scallops and mizudako (giant octopus) are sought after for their natural sweetness and tenderness. The Onishika Port area offers fresh seafood directly from fishermen.
- Obira Black Wagyu Beef: Raised in the town’s cool climate, this premium beef features fine marbling and rich umami flavor. Served at local restaurants and farm shops.
- Haskap Berries: A native fruit of Hokkaido, cultivated in Obira for jams, desserts, and wines. The Obira Berry Farm offers hands-on picking experiences during summer.
Annual Events
- Obira Yukinko Snow Festival (February): The town’s main winter event featuring snow sculptures, food stalls, and fireworks. Held near the Obira Cultural Exchange Center.
- Obira Cherry Blossom Festival (May): Celebrated around the Obirashibe Lake and Nyaraku district, welcoming spring with local foods and performances under blooming cherry trees.
- Obira Port Festival (July): Held at Onishika Port, featuring seafood markets, taiko drum shows, and evening fireworks to mark the fishing season.
- Obira Autumn Harvest Festival (October): A celebration of the harvest season offering freshly picked produce, new rice tastings, and grilled seafood using local ingredients.
- Obira Winter Illumination (December): Streets in the town center are decorated with thousands of LED lights, creating a magical winter landscape unique to snowy Hokkaido.
Access
- By Air: The nearest airport is Asahikawa Airport (Higashikagura Town). Travel to Rumoi City by car or bus, then to Obira — approximately 2 hours total.
- By Train: No rail service currently operates within Obira. The nearest station is JR Rumoi Station, connected to Obira by Engan Bus.
- By Bus: The Engan Bus “Tokkyu Haboro-go” express line runs between Sapporo and Haboro, stopping in Obira (approx. 3.5 hours from Sapporo).
- By Car: About 3 hours from Sapporo via National Routes 231 and 232, or 25 minutes from Rumoi City.
- By Bicycle: The scenic Japan Sea Ororon Line (Route 232) is a favorite among cyclists. The Roadside Station Obira Herring House is a perfect rest stop.
Tourist Attractions
- Roadside Station Obira Herring House – A cultural complex featuring the nationally designated Important Cultural Property “Former Hanada Family Herring House,” local restaurant, and souvenir shop.
- Former Hanada Family Herring House – Built in the Meiji era, this grand wooden building tells the story of Hokkaido’s prosperous herring industry and maritime heritage.
- Usuya Beach – A popular seaside destination in summer with gentle waves and camping areas, ideal for families.
- Obirashibe Lake (Obira Dam) – A man-made lake surrounded by mountains. Famous for autumn foliage and peaceful walking trails.
- Onishika Port – The heart of the town’s fishing industry. Visitors can enjoy fresh seafood and experience local fishing culture.
