Furano City, with its rural landscapes in Hokkaido, has a history that dates back to the pioneer era, where a lifestyle centered around agriculture thrives. The vast fields of wheat and melons are the main industries of this region, and wine production is also flourishing. Life is intertwined with nature, and locals can be seen enjoying skiing during the winter while savoring the seasonal beauty throughout the year. Hearing the unique Furano dialect is also one of the delights for travelers visiting this area. Local festivals include the Furano Wine Festival, which attracts wine enthusiasts, and the Furano Snow Festival in winter, each showcasing the rich local culture. Furano City is a place where the beautiful landscapes, rich nature, history, and culture come together. Furthermore, the charm of Furano City is not just in its stunning scenery; the gourmet food utilizing local ingredients is also a must-try. In particular, the locally produced melons, wheat-based bread, and locally made wine are exquisite. Additionally, one can feel the seasonal beauty that is alive in the lives of the local people and the history of agricultural development passed down since the pioneer era.
Culture and Customs
Furano City in Hokkaido has a history from the pioneer era, which has led to the rich development of agriculture in the region. Particularly, the production of wheat and melons is active, and their high quality is known nationwide. Wine production is also one of the important industries and is popular as a local specialty. The lifestyle in Furano City is surrounded by nature, with a habit of enjoying seasonal beauty. In winter, skiing is especially popular, and the rich natural environment transforms into a source of enjoyment. The Furano dialect spoken locally also expresses the regional character. Annual events in the city include the Furano Wine Festival, where visitors can enjoy locally produced wine. Additionally, during the winter Furano Snow Festival, one can experience the local culture while enjoying the snowy scenery. These customs and festivals form the attractive culture of Furano City. Citizens also enjoy dishes that utilize local specialties. For example, pasta made with wheat and melon sweets provide a perfect opportunity to savor local blessings. Furthermore, to express respect and gratitude for the land that has continued since the pioneer era, festivals celebrating the harvest are also held.
Local Specialties
- Melon: A high-end fruit that Furano City in Hokkaido takes pride in, especially during the summer when its sweetness and juiciness stand out.
- Lavender Products: Furano City is also known for its lavender production, with popular items such as lavender essential oils and soaps.
- Wine: The wine produced in Furano City, born from its harsh winters, is characterized by its deep flavor and unique aroma, attracting attention both domestically and internationally.
- Cheese: Cheese made from fresh local milk is delicious whether eaten on its own or used in cooking. There is a wide variety that should not be missed.
- Furano Melon Bread: A delightful item that combines the sweetness of melon with the chewy texture of bread. Once you try it, you will surely be captivated by its deliciousness.
Annual Events
- Furano Wine Festival: Held every July, this event allows visitors to enjoy delicious local wine and cuisine.
- Furano Ski Marathon: A sports event held every February where participants enjoy long-distance skiing against the beautiful snowy backdrop of Furano.
- Furano Marathon: Held every August, this marathon is a popular running event that takes place amidst beautiful rural scenery.
- Furano Fireworks Festival: A traditional festival held every August where visitors can enjoy beautiful fireworks lighting up the summer night sky.
- Furano Winter Festival: A winter event held every February where colorful snow lanterns and ice candles decorate the town.
Access Methods
- Airplane: Travel from New Chitose Airport using a rental car or bus. New Chitose Airport has many flights from all over Japan, making it very convenient.
- Train: About 2 hours and 30 minutes from JR Sapporo Station via the limited express “Lavender.” Especially in summer, you can enjoy a journey while viewing lavender fields.
- Bus: Direct buses operate from Sapporo to Furano. The travel time is about 3 hours, and you can enjoy the scenery from the bus window.
- Rental Car: Renting a car from New Chitose Airport or Sapporo City is also an option, allowing for a flexible sightseeing schedule.
- Private Car: Suitable for extensive sightseeing in Hokkaido or for traveling with a large group. However, caution is necessary when driving in winter.
Tourist Attractions
- Furano Ski Resort – A popular ski resort where you can enjoy powder snow.
- Furano Wine Factory – Offers wine tasting and factory tours.
- Lavender East – Enjoy beautiful lavender fields and stunning views.
- Tomamu Resort – Enjoy activities throughout the four seasons.
- Biei Hills – A landscape reminiscent of Biei’s paintings.
