Rubezube Village, part of Hokkaido, has a history that dates back to 1869. That year, it became a directly governed area of the Development Agency, and about 100 years later, in 1970, village governance was established, continuing to the present day. The main industry in Rubezube Village is agriculture, particularly the production of dairy products and beef cattle. The region is characterized by its rich natural environment, and community activities are also vibrant. Additionally, the Hokkaido dialect is used as a linguistic culture, and traditions such as the New Year’s mochi-pounding event are passed down. In Rubezube Village, the “Rubezube Festival” is held in summer, and the “Snow Festival” in winter, allowing visitors to feel the village’s vitality throughout the year. Let’s take a closer look at the charm and characteristics of this beautiful village, as well as its history and culture. The delicious dairy products and beef cattle born from its environment are highly regarded nationwide, with cheese being particularly renowned. Furthermore, the rich natural environment and active community activities attract many tourists. This charm is also reflected in seasonal festivals, entertaining not only the locals but also visitors.
Culture and Customs
Located in a corner of Hokkaido, Rubezube Village became a directly governed area of the Development Agency in 1869 and established village governance in 1970. The main industry is agriculture, especially the production of dairy products and beef cattle. The lifestyle is characterized by a rich natural environment and an active community. In terms of language, the Hokkaido dialect is used, adding a unique resonance to daily life. Additionally, a mochi-pounding event is held in the New Year, deepening community bonds and celebrating the arrival of the new year. Various festivals are held throughout the year, with the summer “Rubezube Festival” and winter “Snow Festival” being particularly noteworthy. The Snow Festival, in particular, is an important event that allows people to enjoy the harsh cold and strengthen community ties. The culture and customs of Rubezube Village are the result of a perfect blend of its rich natural environment, history, and the vitality of the community, and it is highly recommended to visit at least once to fully appreciate its charm. The local cuisine utilizing local ingredients is also a highlight, with many unique recipes using fresh dairy products and beef. Additionally, there are plenty of dishes made with locally grown vegetables, and their seasonal flavors satisfy the hearts of visitors.
Local Specialties
- Rubezube Seafood: Located at the northern tip of Hokkaido, the fresh seafood from Rubezube Village is well-known nationwide, especially popular are cod and scallops.
- Rubezube Sea Urchin: Among the seafood, the sea urchin from Rubezube Village is highly regarded, offering a rich flavor and creamy texture that provides an exquisite luxury.
- Rubezube Milk: Hokkaido is known for its dairy farming, and the raw milk from Rubezube Village is one of them. The rich and sweet milk serves as a base for various dairy products.
- Rubezube Vegetables: Due to the cold climate, the slowly grown vegetables are flavorful, with potatoes and onions being particularly well-received.
- Rubezube Lake Smelt: In winter, smelt fishing can be enjoyed at Rubezube Lake, and the delicious smelt is loved as a local delicacy.
Annual Events
- Rubezube Village Snow Lantern Festival: Held every February, it illuminates the beautiful night village with art and lanterns made of snow and ice.
- Motome Festival: Held on the first weekend of May, it is a traditional festival where the entire village prays for a good harvest during rice planting.
- Rubezube Village Marine Day Event: Held every July on Marine Day, visitors can enjoy marine sports and tasting of seafood dishes.
- Rubezube Village Sanma Festival: Held on the third weekend of September, featuring fresh grilled sanma and a sanma auction.
- New Year’s First Sunrise Festival: Held on January 1, where villagers gather to welcome the first sunrise of the new year and pray for safety and happiness throughout the year.
Access Methods
- By Air: The nearest airport is Asahikawa Airport, with direct flights from various locations across the country. From the airport, visitors can take a rental car or taxi to Rubezube Village.
- By Car: It takes about 3 hours from Sapporo via the Dōō Expressway and Asahikawa Road. All you need is a driver’s license and time.
- By Bus: There are direct buses from Asahikawa Station to Rubezube Village, taking about 1.5 hours.
- By Train: Transfer from JR Asahikawa Station to the Furano Line and get off at Rubezube Station. The travel time is about 2 hours.
- By Bicycle: A great route for cycling enthusiasts. It takes about a day to arrive from Sapporo, allowing you to enjoy Hokkaido’s nature along the way.
Tourist Attractions
- Rubezube Onsen – A hot spring area surrounded by beautiful nature, perfect for relaxation.
- Rubezube Dam – A beautiful spot with a magnificent dam lake and surrounding nature.
- Rubezube Mountain – A popular mountain for climbing and hiking, offering stunning views.
- Rubezube River – A clear stream where fishing and canoeing can be enjoyed, rich in nature.
- Rubezube Village Library – A facility where you can learn about local culture and history, providing a quiet reading space.
