Tsubetsu Town, a picturesque corner of Hokkaido, is a place where the influence of Ainu culture and the history of pioneers from the Meiji era come to life. Tsubetsu Town primarily focuses on agriculture, particularly the production of dairy products, thanks to its rich land. The products nurtured here are delivered throughout Japan, and their high quality is widely recognized. Even during the harsh winter months, the residents live in harmony with nature. The people of Tsubetsu have a unique dialect known as Tsubetsu-ben, and the customs of Ainu culture are still alive. Furthermore, traditional events such as the Tsubetsu Festival and the Snow Festival add vibrancy to the town and foster a sense of community. Tsubetsu Town captivates visitors with its rustic charm and deep history. The proud efforts and passion of the townspeople have led to the creation of new industries, with tourism and the IT sector emerging one after another. The delicious gourmet food and beautiful landscapes born from its unique climate and history leave a profound impression on visitors, creating memorable experiences.
Culture and Customs
Tsubetsu Town in Hokkaido is an attractive area where rich nature and historical background coexist. Once flourishing with Ainu culture, the influence of the Meiji era’s pioneering spirit can also be seen. The main industry of the town is agriculture, especially the production of dairy products. The rich flavors of these products, along with the seasonal landscapes, are a source of pride for Tsubetsu Town. The lifestyle progresses in harmony with nature, even during the harsh winter months. The townspeople make the most of nature’s blessings and enjoy the seasonal scenery. The local dialect, Tsubetsu-ben, exists and reflects the customs of Ainu culture. Additionally, local festivals such as the Tsubetsu Festival and the Snow Festival are important elements that shape the town’s culture and community. In this way, Tsubetsu Town continues to evolve while maintaining its unique culture and traditions. By glimpsing its history, lifestyle, and the lives of its people, its charm becomes even more pronounced. When visiting the town, you can engage with the locals and experience their unique dialect and customs. Participating in various festivals held throughout the year also allows for a deeper understanding of the region’s history and culture.
Local Specialties
- Tsubetsu Town Koshihikari: Koshihikari rice, boasting the highest production in Hokkaido, is grown in fertile soil and pure water, resulting in exquisite flavor.
- Tsubetsu Town Dairy Products: Tsubetsu Town is known for its active dairy farming. Particularly, butter and cheese are highly praised for their rich flavors.
- Tsubetsu Beef: Black-haired Wagyu raised in Tsubetsu Town offers a perfect balance of quality meat and flavorful fat.
- Tsubetsu Town Hayashi Rice: Hayashi rice made with local ingredients is very popular among tourists, featuring a unique depth and richness.
- Tsubetsu Town Haskap: Haskap harvested in Tsubetsu Town is characterized by its vibrant purple color and well-balanced acidity.
Annual Events
- Tsubetsu Town Spring Festival: Held every April, this festival features a flea market and performances along the beautiful cherry blossom-lined Tsubetsu River.
- Tsubetsu Onsen Summer Festival: Held on the first Saturday of August, visitors can enjoy local gourmet food along with Bon Odori dances and fireworks.
- Tsubetsu Town Autumn Festival: Held every October, this festival showcases fresh agricultural products and local specialties.
- Tsubetsu River Winter Festival: Held every February, this festival features live performances on an ice stage and beautiful handmade lanterns adorning the river surface.
- Tsubetsu Furusato Grand Thanksgiving Festival: Held every November, this event brings together townspeople and visitors for community revitalization, offering delicious food and enjoyable entertainment.
Access Methods
- By Air: The quickest way is to fly to Asahikawa Airport, the central hub of Hokkaido. From the airport, you can take a bus or taxi to Tsubetsu Town.
- By Shinkansen: You can take the Hokkaido Shinkansen to Shin-Hakodate-Hokuto Station, then transfer to a limited express train to reach Tsubetsu Town.
- By Car: Renting a car and heading north on National Route 39 from Asahikawa City will take you to Tsubetsu Town in about two hours.
- By Train: From JR Asahikawa Station, you can take a limited express train and arrive at Biei Station, the nearest station to Tsubetsu Town, in about two hours.
- By Bus: There are direct buses operating from Asahikawa City to Tsubetsu Town, taking about two and a half hours. Since there are only a few buses running each day, it’s important to check the schedule.
Tourist Attractions
- Tsubetsu Pass – A nature-rich pass with beautiful scenery.
- Tsubetsu Onsen – A hot spring area known for its skin-beautifying effects.
- Kamui Mintara Park – A park where you can enjoy vast nature and beautiful flowers.
- Tsubetsu Town Rural Environment Improvement Center – A facility where you can experience agriculture and buy local produce directly.
- Tsubetsu Dam – A magnificent dam set in the great outdoors.
