Yubetsu Town, rich in the charm of Hokkaido, is a region where the influence of Ainu culture can be felt, and glimpses of the pioneering history from the Meiji era can be observed. The main industry is agriculture, particularly the production of dairy products, where a lifestyle in harmony with nature thrives. The daily lives of the locals are infused with Hokkaido’s unique dialect, and the inheritance of Ainu culture can also be seen. Additionally, the local community is very active, with seasonal festivals such as the Yubetsu Summer Festival and the Yubetsu Snow Lantern Festival attracting many people and widely conveying the town’s charm. Yubetsu Town is a small gem located in the northern lands of Japan, where nature, history, and the warmth of its people intersect. From the observation deck that offers a panoramic view of the town, beautiful landscapes unfold, and the colors of the four seasons soothe the hearts of visitors. Those who visit the town can enjoy dishes made with fresh dairy products and local specialties, experiencing the town’s prosperity. Moreover, the townspeople warmly welcome visitors, further enhancing the town’s appeal.
Culture and Customs
The charm of Yubetsu Town in Hokkaido lies in its rich nature, history, and vibrant local community. The town’s history is deeply influenced by Ainu culture and the pioneers of the Meiji era, remnants of which can still be seen today. The locals communicate in the Hokkaido dialect and are dedicated to the inheritance of Ainu culture. The main industry is agriculture, particularly the production of dairy products. As a result, it is not uncommon to see cows occupying the town’s landscape. A lifestyle in harmony with nature is sought after, deeply rooted in the lifestyle of Yubetsu Town. Additionally, the local community is very active, with many festivals that enliven the town. In summer, the entire town buzzes with the “Yubetsu Summer Festival,” and in winter, the “Yubetsu Snow Lantern Festival” is held, allowing people to enjoy the beauty of snow. Yubetsu Town still breathes the landscapes and lifestyles of old Japan, where one can experience the warmth of nature and its people. The locals hold workshops to teach traditional Ainu crafts and cuisine, providing tourists with opportunities to experience these traditions. There are also many restaurants where visitors can enjoy dishes made with fresh local ingredients, allowing them to savor the local flavors.
Local Specialties
- Yubetsu Premium Milk: A specialty of Yubetsu Town in Hokkaido. Rich and flavorful milk bottled directly from carefully selected raw milk.
- Yubetsu Winter Vegetables: Specialty winter vegetables grown in the harsh cold. Carrots and Chinese cabbage, in particular, are known for their strong sweetness and unique flavor.
- Yubetsu Honey: Honey collected by bees from local flowers. Fragrant and can be enjoyed on its own or used in cooking.
- Yubetsu Potatoes: Potatoes grown in the fertile land of Yubetsu Town. Known for their fluffy texture and natural sweetness.
- Yubetsu Koshihikari: A special Koshihikari rice harvested only once a year. The grains are uniform and glossy, with a deliciousness that is unforgettable once tasted.
Annual Events
- “Yubetsu Winter Festival”: A major event that colors winter in Yubetsu Town, featuring snow sculpture displays and snow fireworks.
- “Yubetsu Town Citizens’ Festival”: This summer festival features local food and handmade goods, allowing for deeper interaction with the community.
- “Yubetsu Izumi Onsen Festival”: A festival held in Yubetsu Town, known for its hot springs, featuring a parade of hot spring mascots and sales of local products.
- “Yubetsu Town Hometown Health Marathon”: This marathon attracts many runners from across the country, allowing them to enjoy the town’s beautiful nature while running.
- “Yubetsu Town Tourism Festival”: This festival promotes Yubetsu Town’s tourist resources, featuring tastings of local specialties and hands-on events.
Access Methods
- By Air: It is convenient to access New Chitose Airport from various locations and then transfer to a train bound for Tomakomai to reach Yubetsu Town.
- By JR: From JR New Chitose Airport Station, transfer to the Nemuro Main Line via Tomakomai Station and get off at Yubetsu Station. The entire journey takes about 2 hours.
- By Bus: Take the “Airport Line” of Donan Bus from New Chitose Airport, get off at Tomakomai Station, and transfer to a bus bound for Yubetsu.
- By Car: You can use the Dōō Expressway, taking Route 36 from Tomakomai East IC to reach Yubetsu Town. It takes about 1 hour and 30 minutes from New Chitose Airport.
- By Taxi: You can also take a taxi directly from New Chitose Airport to Yubetsu Town. While it is less affected by traffic congestion, the cost is higher.
Tourist Attractions
- Ororon Line – A scenic drive with beautiful landscapes.
- Yubetsu Dam – A magnificent dam standing amidst nature.
- Yubetsu Lake – A nature-rich lake where fishing and boating can be enjoyed.
- Yubetsu Onsen – A hot spring area reputed for its skin-beautifying effects.
- Hometown Park – A park where seasonal flowers can be enjoyed.
