| population | 14,778 peoples |
|---|---|
| area | 425.63 km² |
| population density | 34.7 peoples/km² |
Located in the southwestern part of Hokkaido, Shiraoi Town is a captivating area within the Iburi Subprefecture, known for its rich natural environment and deep cultural heritage. It’s only about a one-hour drive from Sapporo and roughly 40 minutes from New Chitose Airport via the Hokkaido Expressway, making it easily accessible for visitors. Shiraoi has long been home to the Ainu people, the indigenous inhabitants of Hokkaido, and today it stands as one of the main centers of Ainu culture. In 2020, the National Ainu Museum and Park “Upopoy” opened beside Lake Poroto, symbolizing the spirit of coexistence between diverse cultures. Surrounded by the sea and mountains, Shiraoi boasts world-class agricultural and marine products such as the famous Shiraoi Wagyu Beef and Kojohama Tarako (salted cod roe). The town is also a well-known hot spring destination with numerous inns and hotels around Kojohama Onsen. Scenic coastlines, crystal-clear lakes, historical sites, and vibrant festivals blend seamlessly to make Shiraoi a memorable destination for all who visit.
Culture & Traditions
Shiraoi Town is a place where Ainu heritage and Japanese pioneer history meet in harmony. Within the town lies the National Ainu Museum and Park (Upopoy), where visitors can experience traditional Ainu life through exhibits, dance performances, and workshops. Historical landmarks such as the Sendai Domain Shiraoi Encampment Site and Shiraoi Hachiman Shrine also highlight the area’s role during Japan’s frontier development period. Locals continue to live closely with nature, valuing the blessings of the sea and mountains through seasonal cuisine and festivals. Hokkaido dialect is commonly spoken, adding warmth and authenticity to local interactions. In recent years, Shiraoi has also gained recognition as a hub for contemporary art through the Tobiu Art Festival, where art and nature merge in an enchanting forest setting. Blending Ainu traditions, pioneer heritage, and modern creativity, Shiraoi truly embodies the spirit of coexistence and cultural preservation.
Local Specialties
- Shiraoi Wagyu Beef: Premium marbled beef raised in the lush natural environment of Shiraoi. Its fine texture and rich umami flavor are renowned nationwide. Visitors can enjoy it at Iwasaki Shiraoi Beef Restaurant and other local eateries.
- Kojohama Tarako (Salted Cod Roe): A regional specialty made from Alaskan pollock caught in the cold Pacific waters. Each roe sack is hand-cured by local artisans for perfect texture and flavor. Available at the Kojohama Tarako Direct Market.
- Hamanasu (Rugosa Rose) Jam: Made from the bright red fruits of the Hamanasu plant that grows naturally along Shiraoi’s coastline. Its sweet-and-tart flavor and high vitamin C content make it a favorite local souvenir.
- Shiraoi Shochu: Locally brewed distilled liquor made with regional grains and pure spring water, producing a mild and smooth taste unique to the area.
- Seafood Products: Shiraoi’s coastal waters provide a rich variety of seafood—crab, surf clams, salmon, and pollock are the highlights. Many local restaurants serve fresh seafood bowls and Hokkigai (surf clam) curry using these ingredients.
Annual Events
- Shiraoi Beef Festival (June): Held at the Shiraoi Inter Park. A major food event where visitors can enjoy grilled Shiraoi beef, steaks, and burgers while live performances entertain the crowd.
- Shiraoi Port Festival (August): Known as “Genki-machi Shiraoi Port Festival,” featuring a lively seaside parade, fireworks, and seafood market stalls run by local fishermen.
- Kojohama Crab, Tarako & Onsen Festival (August): Celebrated in the Kojohama Onsen area, this gourmet event highlights the town’s famous crab and tarako along with hot spring hospitality.
- Tobiu Art Festival (September): An outdoor art event held in Tobiu Forest, combining installations, live music, and camping under the trees—a true fusion of art and nature.
- Shiraoi Salmon Festival (September): Known locally as “Chep Festival,” celebrating the return of salmon to local rivers with catch-and-release experiences and Ainu food stalls.
- Shiraoi Snow Festival (February): A winter celebration featuring snow sculptures, games, and food stands—fun for families and travelers alike.
Access
- By Air: The nearest airport is New Chitose Airport. From there, it’s about a 40-minute drive or one hour by train to Shiraoi.
- By Train: JR Shiraoi Station is on the Muroran Main Line, with direct access from Sapporo, New Chitose, and Muroran.
- By Bus: Long-distance buses operated by Donan Bus and Hokkaido Chuo Bus connect Shiraoi with Sapporo, Tomakomai, and Noboribetsu.
- By Car: About one hour from Sapporo or New Chitose via the Hokkaido Expressway. Exit at Shiraoi IC and drive about 10 minutes to the town center.
- By Ferry: From Tomakomai Port, it’s roughly a 40-minute drive to Shiraoi. An excellent option for travelers arriving by sea from Honshu.
Tourist Attractions
- Upopoy (National Ainu Museum and Park) – Japan’s national center for Ainu culture, offering exhibits, performances, and hands-on learning by Lake Poroto.
- Lake Poroto – A serene lake surrounded by forest, ideal for canoeing, birdwatching, and scenic walks.
- Inkura Falls – One of Japan’s “Top 100 Waterfalls,” known for its powerful drop amid pristine mountain scenery.
- Kojohama Onsen – A coastal hot spring resort with numerous inns and hotels, famous for its smooth, skin-friendly waters.
- Sendai Domain Shiraoi Encampment Museum – A restored Edo-period samurai outpost displaying artifacts and records from Shiraoi’s early pioneer era.
