Furubira Town, located at the edges of Hokkaido, is a region where the influence of Ainu culture remains strong. This area, known for its thriving fishing industry, has particularly developed the processing of fresh seafood, adding color to daily life in various forms, not just for enjoyment as is. Additionally, the tourism industry is flourishing, allowing visitors to experience a lifestyle in harmony with nature. In this town, where the Hokkaido dialect and traditional Ainu customs are still alive, seasonal festivals such as the Furubira Winter Festival and Furubira Summer Festival can also be enjoyed. Throughout the year, you can appreciate the changes of the four seasons and feel close to the town’s lifestyle and nature, where new discoveries and surprises await you. Its rich nature is deeply rooted in the lives of the local people, influencing Ainu traditional customs and the Hokkaido dialect. Furthermore, the development of the fishing and seafood processing industries has fostered a culture of enjoying fresh seafood, which in turn contributes to the appeal of the tourism industry.
Culture and Customs
Furubira Town in Hokkaido is located at the northern tip of Japan, and its culture and customs strongly reflect the influence of Ainu culture. In this area, where fishing is active, dishes made with fresh seafood color the daily dining table, and the seafood processing industry has become one of the main industries. Moreover, its beautiful natural environment also supports the tourism industry, attracting many visitors throughout the year. Life in Furubira Town embodies the Ainu philosophy of living in harmony with nature. Not only can you enjoy vibrant seafood, but the blessings of the mountains are also deeply respected, making daily life in this area special with landscapes that cannot be experienced in urban settings. Additionally, the unique Hokkaido dialect and traditional Ainu customs preserve the charm of old Japan. The annual festivals, the Furubira Winter Festival and Furubira Summer Festival, are important events that enrich the local culture. The winter festival features festivities against a backdrop of snowy scenery, while the summer festival showcases lively celebrations by the sea, allowing you to enjoy the culture of Furubira Town alongside the changing nature of the seasons. These customs and cultures make Furubira Town an attractive region. The history of Furubira Town conveys traditional Ainu customs and dialects to the present day, and its lifestyle has been shaped around fishing. Additionally, the thriving processing and tourism industries utilizing locally sourced seafood captivate visitors with their unique flavors and beautiful landscapes.
Local Specialties
- Furubira Town Scallops: Furubira Town is known for its fresh scallops, especially those harvested in winter, which are plump and rich in flavor.
- Furubira Seafood: Facing the sea, Furubira Town is recognized as a region abundant in fresh seafood such as crabs and sea urchins.
- Hokk miso: A traditional dish from the southern region, Hokk miso is a specialty of Furubira Town, characterized by its unique richness and umami.
- Furubira Soybeans: Grown in Furubira Town thanks to its quality soil and cool climate, these soybeans are praised for their aroma and taste.
- Furubira Salt: In Furubira Town, salt is produced from natural seawater, known for being delicious even when eaten as is.
Annual Events
- “Furubira Winter Festival”: The town is adorned with playful snow sculptures and ice candles. Although not large in scale, it is a major event held throughout the town.
- “Uminako Ama Festival”: A festival that conveys the traditional culture of ama (female divers). Highlights include tastings of ama cuisine and performances of ama dances.
- “Furubira Summer Festival”: Held at the end of July, this festival features a fireworks display and various events. It is a vibrant summer festival where residents and tourists come together.
- “Salmon Catching Contest”: Held in autumn, this event allows children to catch rainbow trout that have been released in large numbers. It is an enjoyable experience for parents and children alike.
- “Furubira Campground Opening Ceremony”: This event marks the opening of the campground during the Golden Week in May. It is a must-see event for outdoor enthusiasts.
Access Methods
- By Air: Approximately 2.5 hours by car from New Chitose Airport, taking the Dōō Expressway and heading north on National Route 231.
- By Train: The nearest station is Nagawa Station on the JR Hakodate Main Line, about 20 minutes by bus or taxi from the station.
- By Bus: Take the express bus “Shio Kaze” from Sapporo and get off at the Furubira bus stop. The travel time is about 4 hours.
- By Ferry: There is also a route from Hakodate to Otaru by ferry, and then about 2 hours by car from Otaru.
- By Car: It takes about 2.5 hours by car from Sapporo, taking the Dōō Expressway and heading north on National Route 231.
Tourist Attractions
- Ororon Line – A scenic drive along a beautiful coastline.
- Furubira Gold Park – A tourist facility where you can learn about the history of gold mining.
- Furubira Town Local Museum – A museum that introduces the history and culture of the town.
- Furubira Town Marine Station – A facility where you can purchase fresh seafood.
- Furubira Town Library – A place for local residents to learn and study.
