Biratori Town, a hidden gem in Hokkaido, is the center of Ainu culture and has a history that dates back to the Edo period when it thrived as a port town for herring fishing. Even today, agriculture remains a major industry, while fresh seafood such as flounder, crab, and herring are known as local specialties. The lifestyle here is rooted in the unique climate of Hokkaido, experiencing harsh winters while being surrounded by rich nature. This is reflected in the local dialect, which is influenced by Ainu culture. The culture is also vividly represented in local festivals, such as the herring festival and winter snow festival. Biratori Town beautifully depicts the original scenery of Japan, living in harmony with nature, knowing its harshness, and enjoying its blessings. Additionally, local traditional crafts allow visitors to feel the town’s charm, with wood carvings featuring Ainu patterns being particularly popular among tourists. There are various tourist spots where you can experience the town’s allure through all five senses, showcasing a unique landscape where nature and culture blend.
Culture and Customs
The small town of Biratori in Hokkaido is known for its rich nature and as a center of Ainu culture. It flourished during the Edo period with herring fishing, and even now, flounder, crab, and of course, herring are its specialties. The main industry is agriculture, and the crops produced after enduring the harsh winter have a unique taste. In Biratori, the Hokkaido dialect is predominant, with influences from the Ainu language and culture. For example, the town’s name “Biratori” comes from the Ainu word “Pirat,” meaning “small river.” When it comes to attractions, the festivals are a highlight. The herring festival, in particular, is a lively event that fills the entire town with energy. In winter, a snow festival is held, allowing visitors to experience the beauty and severity of snow. Biratori Town, where nature, history, and culture intertwine, is a must-visit spot when traveling to Hokkaido. Meanwhile, the lives of the townspeople change with the seasons. In summer, they enjoy the lush green nature, and in winter, they battle the severe cold while enjoying each season. There are also unique customs and traditions influenced by Ainu culture, which further enhance the town’s charm.
Local Specialties
- Herring from Biratori: Known as the “Herring Town,” Biratori boasts the highest catch volume in Japan. The particularly fresh herring, processed as “ichiyaboshi” (dried overnight), is characterized by its deep richness and umami.
- Biratori Shochu: A shochu made from locally sourced fresh potatoes, it is popular for its fragrant aroma and smooth, easy-to-drink quality.
- Shishamo: The shishamo from Biratori spawns in November, and those filled with eggs are especially delicious.
- Biratori Honey: Biratori is also known for its honey production, particularly birch honey, which is praised for its unique rich aroma and flavor.
- Herring Salted Fish: A traditional processed product made from herring, this dish allows you to experience the rich blessings of Biratori’s sea.
Annual Events
- Biratori Snow Festival: Held every February, this festival features snow sculptures created throughout the town, showcasing the local winter charm.
- Ezo Deer Observation: Taking place from June to September, participants can observe the ecology of Ezo deer up close. This is a must-see event for nature lovers.
- Biratori Summer Festival: This event, held in August, features performances by local artists and the sale of local products.
- Kamui Mintara Festival: Held in the Biei River Valley, known as the playground of the gods, this festival showcases local dances and music every July.
- Biratori Industrial Festival: Held in November, this event is filled with the blessings of Biratori, featuring fresh seafood and locally produced agricultural products.
Access Methods
- By Plane: There are direct flights to New Chitose Airport from across the country. From there, you can take the JR train towards Asahikawa to access Biratori Town.
- By Train: From New Chitose Airport Station on the JR Hakodate Main Line, head towards Asahikawa, and after getting off at Shin-Yubari Station, take a bus to Biratori Town.
- By Bus: There are bus services operating between Asahikawa City and Biratori Town. The travel time from Asahikawa City is about one hour.
- By Car: Use the Dōō Expressway, accessing via Chitose IC and National Route 237. Traveling by car offers high flexibility and convenience.
- By Bicycle: If you want to enjoy the nature-rich roads at your leisure, cycling is recommended. However, the distance is long, so you need to have enough stamina and time.
Tourist Spots
- Nibutobetsu River Onsen – A hot spring area surrounded by beautiful nature.
- Biratori Town Historical and Folklore Museum – A facility where you can learn about the region’s history and culture.
- Shiraoi Lake – A lake where you can enjoy fishing and boating.
- Horokamiyama – A mountain perfect for climbing and hiking.
- Biratori Town Salmon Park – A facility where you can observe the ecology of salmon.
