Hiroo Town, with its vast natural beauty in Hokkaido, is a town that truly lives up to its name with its expansive land. Influenced by Ainu culture and the history of settlement during the Meiji era, many remnants of this history can still be seen today. The main industry is agriculture, particularly the production of dairy products. Life here coexists with nature, and the harsh cold of winter is overcome each year. The Hokkaido dialect can be heard, and the customs of Ainu culture are woven into daily life. Annual events such as the Hiroo Thoroughbred Festival and the Hiroo Winter Festival further enhance the town’s charm. Hiroo Town is a place where you can experience the beautiful landscapes of Japan, woven together by nature, culture, and industry. Additionally, this region is rich in tourist resources, including beautiful lakes, hot springs, and abundant wildlife. In particular, the hot spring areas along the Biei River and the natural parks where you can enjoy seasonal landscapes provide healing and inspiration to visitors. Furthermore, gourmet dishes utilizing local ingredients are not to be missed. Dishes made with fresh seafood, meat, and vegetables delight the palates of those who visit.
Culture and Customs
Hiroo Town in Hokkaido is a region where the influence of Ainu culture and the history of settlement during the Meiji era blend together, and its original scenery remains to this day. The main industry of the town is agriculture, especially the production of dairy products, with fresh dairy products being renowned as local specialties. The lives of the townspeople coexist with nature, deeply experiencing the changes of the seasons. However, winter brings harsh cold, making life here anything but easy. In Hiroo Town, the Hokkaido dialect is spoken, and the customs of Ainu culture still remain strong. Life in this town allows for a deep appreciation of its regional characteristics and the unique culture that can only be experienced here. Moreover, various festivals are held throughout the year in Hiroo Town. Among them, the “Hiroo Thoroughbred Festival” and the “Hiroo Winter Festival” are particularly popular. The Thoroughbred Festival honors local famous horses, while the Winter Festival allows visitors to enjoy a world of snow and ice. Looking back at the town’s history, pioneers lived in a harsh natural environment, and their experiences have influenced the current landscape and lifestyle of the town. Additionally, the local dialect highlights the town’s characteristics, and the traditional Ainu customs reflect the cultural diversity of the town.
Local Specialties
- Hiroo Hokke: Fresh and thick hokke caught in Hiroo Town is popular for its rich flavor and rustic taste. Enjoy the deep taste that spreads with each bite.
- Hiroo Mochi Barley: This mochi barley, a specialty of Hiroo Town, is characterized by its chewy texture and rich flavor. It is a recommended ingredient for health-conscious individuals.
- Hiroo Dahlia: Dahlias grown in Hiroo Town are loved locally for their beauty and variety. They are also used in flower beds and as cut flowers.
- Hiroo Town Milk: Milk from cows raised in the lush natural environment of Hiroo Town is appealing for its rich taste and smooth texture.
- Hiroo Town Vegetables: Fresh vegetables grown in Hiroo Town are renowned for their freshness and natural sweetness. You can enjoy seasonal flavors throughout the year.
Annual Events
- Hiroo Cherry Blossom Festival: Held every April, this is the first event of the year in Hiroo Town, celebrating the end of the harsh winter and the arrival of spring. Colorful fireworks light up the night sky.
- Hiroo Tanabata Festival: At the beginning of July, the town is decorated with handmade Tanabata ornaments made by children, and the highlight of the festival is a grand parade featuring participation from the townspeople.
- Hiroo Summer Festival: Held in August, this event features fun attractions such as night stalls and bingo games, where locals and tourists come together to enjoy.
- Hiroo Autumn Festival: This festival celebrates the bounty of autumn, filling the town with delicious locally grown fruits and vegetables, along with traditional performances and music.
- Hiroo Winter Festival: Held every February, this festival features snow sculpture making, winter activities, and sales of local food and crafts, allowing everyone to enjoy the fun of winter.
Access Methods
- By Air: The nearest airport is Obihiro Airport, which is accessible from various locations across the country. It is convenient to travel from the airport to Hiroo Town by rental car or bus.
- By Train: JR Hiroo Station is located within the town, and it takes about 40 minutes from Obihiro by the limited express train “Tokachi.” Although there are only a few trains per day, it can be conveniently used with proper time adjustments.
- By Bus: Direct buses operate from Obihiro Bus Terminal to Hiroo Town, taking about 1 hour. It is recommended to check the schedule and make reservations in advance.
- By Car: It takes about 4 hours from Sapporo via the Dōō Expressway and about 1 hour from Obihiro. This route offers wide roads and beautiful scenery.
- By Bicycle: Biking is recommended to fully enjoy the nature-rich Hiroo Town. Rental bicycles are convenient for those who want to tour the local attractions.
Tourist Attractions
- Hiroo Onsen – A healing hot spring area surrounded by beautiful nature.
- Daisetsuzan – A beautiful mountain perfect for climbing and hiking.
- Hiroo Golf Club – A golf course that takes advantage of the vast natural surroundings.
- Hiroo Town Local Museum – A facility where you can learn about the history and culture of Hiroo Town.
- Hiroo Town Art Museum – Exhibiting works by local artists.
