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“Complete Guide to Nayoro City, Hokkaido | Tourism, Culture, Local Products, and Access Information”

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Do you know about Nayoro City in Hokkaido, known for its beautiful nature, harsh winters, and seasonal festivals? Since the Meiji era, Nayoro City has been primarily known for its agriculture, particularly in dairy products and beef cattle production. Its history took on a new dimension with the establishment of city status after World War II. The living environment is blessed with nature, and the citizens possess the strength to overcome the severe cold along with the changing seasons. Additionally, the unique culture nurtured in this area is vividly expressed through the distinctive dialect known as Nayoro-ben, as well as traditional events and festivals. The Nayoro Senbei Festival and Nayoro Onsen Festival, which bring the community together, are symbolic events of the city, providing enjoyable experiences not only for locals but also for visitors. The city is dotted with tourist spots that take advantage of its rich natural surroundings, with “Nayoro Park” being particularly popular. Visitors can enjoy flowers throughout the seasons, and the cherry blossoms in spring hold special significance for the citizens. Moreover, there are numerous hot spring areas in the city, offering healing experiences to those who visit.

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Culture and Customs

Nayoro City in Hokkaido is a region where a rich natural environment and traditional culture thrive. With a history dating back to the Meiji era, city status was established after World War II. Against this historical backdrop, unique culture and customs have been cultivated. The main industry in Nayoro City is agriculture, with active production of dairy products and beef cattle. However, the beautiful landscapes and abundant nature have also fostered a resilient spirit to endure the harsh winter months. In Nayoro City, a unique dialect known as “Nayoro-ben” is spoken. This dialect embodies the local culture and evokes a strong sense of community pride and love among the residents. Throughout the year, numerous events and festivals are held, providing opportunities for the local people to strengthen their bonds. Among these, the “Nayoro Senbei Festival” and “Nayoro Onsen Festival” are large-scale events that are unmissable not only for locals but also for tourists visiting from outside. By learning about these customs and culture, one can gain a deeper understanding of Nayoro City’s rich history and the lives of its people. Their way of life embodies strength, living abundantly in harmony with nature even amidst the severe cold. Additionally, the fresh dairy products and beef produced locally are highly regarded nationwide for their quality.

Local Specialties

  • Nayoro Melon: A delicious melon characterized by its unique sweetness and aroma, specific to Nayoro City. Every early summer, tourists visit to enjoy its taste.
  • Nayoro Salmon: Fresh salmon produced in Nayoro City is known nationwide for its deliciousness. Especially in autumn, its rich fat content is highly praised.
  • Nayoro Horse Meat: Low in fat and healthy, Nayoro’s horse meat is produced locally. It can be enjoyed in various dishes such as shabu-shabu, steak, and sashimi.
  • Nayoro Wine: Wine made from grapes grown in Nayoro City’s rich soil is appreciated for its rich flavor and is popular nationwide.
  • Nayoro Rice: Delicious rice produced in Nayoro City, comparable in quality to Niigata’s Koshihikari. Its flavorful taste is irresistible to rice lovers.

Annual Events

  • “Nayoro Sakura Festival”: Held every May, this festival allows visitors to enjoy cherry blossoms at famous viewing spots in Nayoro City. At night, the illuminated cherry blossoms create a magical landscape.
  • “Nayoro White Butterfly Festival”: Held in July, this festival celebrates the white butterfly, a symbol of the rich natural environment. White butterflies can be observed day and night.
  • “Nayoro Yakitori Festival”: Held every August, this festival gathers yakitori chefs from all over the country to serve yakitori made from Nayoro’s specialty chicken.
  • “Nayoro Winter Festival”: Held in February, this festival features snow sculpture displays and fireworks on snow, allowing visitors to enjoy winter-specific events. It offers a chance to embrace the severe cold typical of snowy regions.
  • “Nayoro White Butterfly Watching Competition”: Held in June, this event allows participants to observe the flight of white butterflies, experiencing the charm of Nayoro City in harmony with nature.

Access Methods

  • By Air: The nearest airport is Asahikawa Airport, which is accessible from all over the country. It takes about a 2-hour drive from the airport to Nayoro City.
  • By Train: Nayoro Station on the JR Sōya Main Line is located within the city. Using the limited express “Okhotsk” from Sapporo, it takes about 4.5 hours to arrive.
  • By Car: A drive from Sapporo takes about 4 hours via the Dōō Expressway. In winter, due to snowy roads, driving skills and adequate equipment are essential.
  • By Bus: Take the express bus “Tokachi” from Asahikawa, arriving in Nayoro City in about 2 hours. There are several regular services each day.
  • By Bicycle: True to Hokkaido’s rich nature, visiting by bicycle is also recommended for long-ride enthusiasts. However, it is advisable to plan considering the distance and climate.

Tourist Attractions

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