| population | 6,525 people |
|---|---|
| area | 638.68 km² |
| population density | 10.2 peoples/km² |
Setana Town, located in the northern part of the Hiyama Subprefecture of Hokkaido, is a hidden gem along the Sea of Japan. Blessed with rich natural landscapes and a deep history influenced by Ainu culture, the town embodies the harmony between people and nature. The town’s name comes from the former Setana Town, written in hiragana, and is believed to originate from the Ainu word “seta-nay” (dog river). This etymology reflects the long-standing connection between nature and human life in the region.
Fishing has been the backbone of Setana’s economy, with abundant catches of squid, Atka mackerel, salmon, sea urchin, and abalone. Agriculture is also thriving, with rice, potatoes, melons, spinach, and dairy farming shaping the town’s identity. The people of Setana live closely with nature, and their tables are filled with the bounty of both sea and land. The town also retains the use of Hokkaido dialect and celebrates festivals rooted in Ainu traditions, creating a culturally rich atmosphere. Visitors are drawn not only by these traditions but also by the breathtaking scenery—snowy winters, cherry blossoms in spring, vibrant green summers, and colorful autumn foliage.
Culture & Traditions
Setana Town is a place where the influence of Ainu traditions and the pioneering spirit of the Showa era remain alive. The Ainu people’s reverence for nature and their rituals continue to influence the town’s cultural practices. For example, the traditional performing art of Kuon Kagura is preserved as a valuable cultural asset.
During the Showa period, fishing and farming sustained the town, and the sense of community built during that era is still reflected in present-day festivals. The Setana Onsen Snow Festival and the Setana Spring Festival are highlights of the year, when residents of all ages come together to celebrate. These are not only tourist attractions but also important traditions passed down to future generations.
The people of Setana show gratitude for the blessings of sea and mountains through their food culture. Seasonal seafood and farm products are turned into delicious local dishes, offering unique culinary experiences to visitors. Children in the town also learn about Ainu customs and words, ensuring that respect for nature and tradition continues into the future. Setana’s charm lies in this spirit of coexistence with both history and environment, offering visitors a deep cultural experience.
Local Specialties
- Setana Salmon: Raised in the harsh waves of the Sea of Japan and pure rivers, this salmon is firm and flavorful. Processed salmon products are also popular during the autumn spawning season.
- Setana Rice: With fertile soil and clean water, Setana produces high-quality rice such as Yumepirika and Nanatsuboshi, enjoyed both locally and across Japan.
- Setana Wine: Locally grown grapes are carefully crafted into rich, small-batch wines, gaining attention as a proud specialty of the town.
- Setana Dahlias: The town is famous nationwide for its dahlia gardens in Taisei district, attracting visitors each year with their vibrant colors.
- Setana Milk: Fresh milk with a rich, creamy flavor. It is also processed into cheese, ice cream, and other dairy products, popular as local specialties.
Annual Events
- Setana River Salmon Festival: Held in September, this is the town’s biggest event. Fresh salmon sales, cooking demonstrations, and stage performances bring the community together.
- Setana Cherry Blossom Festival: A spring event where residents and visitors enjoy cherry blossoms, barbecues, and local product stalls under blooming trees.
- Yume Note Setana: A winter project for children, offering skiing, snowboarding, and outdoor activities to support their dreams and growth.
- Setana Summer Festival: Features bon dances, fireworks, food stalls, and performances of local traditional arts. A highlight of the summer season for locals and tourists alike.
- Setana Art Festival: Held in autumn, this event showcases works by local artists, with exhibitions and workshops that reflect the town’s scenic beauty.
Access
- By Air: From New Chitose Airport, it takes about 3.5 hours by car via expressway to reach Setana.
- By Train: The nearest stations are JR Kunnui Station and JR Oshamambe Station on the Hakodate Main Line. From Oshamambe, it is about 1.5 hours by car.
- By Bus: Hakodate Bus operates the “Rapid Setana” service from Hakodate and Sapporo. Travel time is approximately 5 hours from Sapporo and 3 hours from Hakodate.
- By Car: About 3.5 hours from Sapporo and 3 hours from Hakodate via Routes 229 and 230.
Tourist Attractions
- Sanbonsugi Rock – Iconic rock formations rising from the sea, also featured on the town’s signboards.
- Mozu Cape – A dramatic cliff where the Kariba Mountains meet the sea, with a lighthouse offering stunning ocean views.
- Ukishima Park – Known for its floating islands that move across a pond. A local festival is held here in June.
- Makomanai Dam Park – A nature-rich park with camping facilities and hiking trails.
- Ohtayama Shrine – One of the oldest shrines in Hokkaido, historically revered for maritime safety.
