Setana Town, located in the northern part of Hokkaido, has a history influenced by Ainu culture and the spirit of pioneering during the Showa era. Its industries thrive on fishing and agriculture, particularly dairy farming, allowing residents to enjoy a rich life in harmony with nature, savoring fresh seafood and agricultural products. Additionally, the people speak the Hokkaido dialect and maintain unique customs based on Ainu culture. Above all, the charm of Setana Town lies in its local festivals held throughout the year, such as the colorful “Setana Salmon Festival” and the fun and lively “Setana Winter Festival,” which warmly welcome visitors. Setana Town is a place where one can learn from the local environment and the lives of its people. The region’s rich nature offers seasonal landscapes to enjoy, with particularly stunning autumn foliage. Moreover, the delicious potatoes and soybeans lovingly cultivated by the locals, as well as dairy products made from fresh milk, are not to be missed. Furthermore, community events where one can experience the kindness and warmth of the local people are also highlights.
Culture and Customs
Setana Town is a beautiful town in Hokkaido, rich in nature and wonderful culture. Here, life is lived in harmony with nature, and one can enjoy fresh local seafood and agricultural products. Fishing is particularly active, with salmon being especially famous. Agriculture is also a major industry, with dairy farming being prominently practiced. Historically, the town has been greatly influenced by Ainu culture, which still strongly remains in the town’s customs and culture today. The history of pioneering during the Showa era should not be forgotten either. The locals speak the Hokkaido dialect and have unique customs based on Ainu culture. Many festivals are held to enliven the town. The Setana Salmon Festival and Setana Winter Festival are prime examples, attracting not only local residents but also many visitors from other regions. These festivals further enhance the town’s charm. Setana Town continues to captivate visitors with its beauty and rich culture. The locals also inherit the skills to create traditional Ainu handicrafts, which have become popular souvenirs for tourists. Additionally, local schools are engaged in teaching the Ainu language, emphasizing the importance of cultural transmission to the next generation.
Local Specialties
- Setana Milk: A specialty of Setana Town in Hokkaido, this fresh milk is extracted from locally raised cows. It is characterized by its rich flavor and sweetness, making it delicious to drink on its own.
- Setana Carrots: Carrots unique to Setana Town, known for their strong sweetness and beautiful orange color. They are suitable for cooking and raw consumption, and are rich in vitamin A.
- Setana Onions: Onions grown in the fine soil of Setana Town, possessing a unique sweetness and moderate acidity. They are perfect for salads, soups, and stir-fries.
- Setana Corn: Corn grown in rich soil, known for its large kernels and strong sweetness. It is delicious whether eaten raw or boiled.
- Setana Seafood: Fresh seafood caught at the mouth of the Teshio River, one of the world’s top clear streams. Sea urchins and scallops are particularly famous, and their deliciousness is known nationwide.
Annual Events
- “Setana Salmon Festival”: This festival, held in November, allows participants to experience the traditional fishing method “Tekka fishing.” Enjoy the deliciousness of fresh autumn salmon.
- “Sunflower Festival”: In summer, Setana Town is filled with sunflowers. Hundreds of thousands of sunflowers bloom, overwhelming visitors with their beauty.
- “Setana Snow Festival”: Held in February, the festival beautifully decorates the town with snow sculptures and ice candles. The snow fireworks display is also a must-see.
- “Setana Town Spring Festival”: Held in May, this festival takes place during the beautiful season of fresh greenery and cherry blossoms. Enjoy local parades and food.
- “Setana Town Summer Festival”: Held in late July, this festival features fireworks by the seaside, food stalls, and traditional dances, allowing locals to fully enjoy summer.
Access Methods
- By Plane: The nearest airport is Hakodate Airport. It takes about 2 hours by car to reach Setana Town from there.
- By Shinkansen: The nearest station is Shin-Hakodate-Hokuto Station on the Hokkaido Shinkansen. From there, you can travel by bus or car.
- By Bus: Hakodate Bus operates services. Several buses to Setana depart daily from Shin-Hakodate-Hokuto Station.
- By Car: You can reach Setana Town via the Dō-Ō Expressway and National Route 230. Travel time may vary depending on road conditions.
- By Ferry: Ferries operate from Hakodate Port to Aomori Port. You can drive from Aomori.
Tourist Attractions
- Setana Art Museum – A museum showcasing works by local artists.
- Hokkaido Setana Youth Nature House – A facility where you can enjoy nature experience activities.
- Setana Town Library – A public library where you can learn about local culture.
- Setana Town Comprehensive Sports Park – A park that combines sports facilities and nature.
- Setana Town Historical and Folklore Museum – A museum where you can learn about the history and folklore of Setana Town.
