Shari Town, located in the eastern part of Hokkaido facing the Sea of Okhotsk, is a picturesque area. This historically rich town once thrived as a center of Ainu culture, and remnants of the pioneering era are still evident. Today, fishing is a major industry in the region, and agriculture, particularly dairy farming, is also flourishing. This area, where life coexists with nature and a food culture that enjoys fresh seafood thrives, is home to residents who speak the Okhotsk dialect and maintain unique customs influenced by Ainu culture. Once a year, local festivals such as the Shari Mountain Festival and the Okhotsk Sea Ice Festival are held, showcasing the region’s charm and rich nature to visitors. Why not experience the allure of Shari Town and immerse yourself in its abundant nature and culture? It is also a popular tourist destination, known for its beautiful seasonal landscapes and wildlife observation spots. In particular, the Shiretoko Peninsula, registered as a UNESCO World Heritage site, continues to captivate visitors with its magnificent natural scenery. Additionally, dishes made with locally sourced fresh ingredients allow visitors to feel the local climate through their meals, leaving a deep impression.
Culture and Customs
Shari Town in Hokkaido is known for its beautiful natural environment and rich culture. It was once a center of Ainu culture, and its influence can still be seen today. The history of the pioneering era is also deeply rooted here, allowing visitors to catch a glimpse of the lives of those who shaped this land. The industries in Shari Town are centered around fishing and agriculture, with dairy farming being one of the main industries. Fresh seafood is also a part of the town’s food culture, and many are amazed by its deliciousness. The local dialect reflects the region’s characteristics, with the Okhotsk dialect being spoken. Unique customs influenced by Ainu culture also exist. The festivals held in this area evoke a sense of local pride. The Shari Mountain Festival and the Okhotsk Sea Ice Festival will surely create unforgettable memories for visitors. A life that coexists with nature, a rich history and culture, and fresh food—these elements form the charm of Shari Town. Meanwhile, the townspeople are known for their gentle and friendly nature, warmly welcoming visitors. Additionally, the seasonal landscapes can be enjoyed, with the winter snow scenery being particularly stunning. These aspects further enhance the allure of Shari Town.
Local Specialties
- Seafood from Shari Town: Particularly popular are cod milt and scallops, known for their freshness and high quality, which are recognized nationwide.
- Okhotsk Butter: A rich and deep butter filled with the blessings of Hokkaido. Its unforgettable flavor is a hallmark.
- Shari Endo: A rare black bean cultivated in Shari Town, characterized by its unique sweetness and slight bitterness, perfect for special occasions.
- Okhotsk Beer: A local craft beer made with pure local water and high-quality hops, offering a refreshing and easy-to-drink taste.
- Shari Town’s Haskap: A cold climate wine unique to Hokkaido, featuring the distinctive tartness and sweetness of haskap berries.
Annual Events
- Shari Lake Fireworks Festival: Held every August, this event features stunning fireworks that beautifully illuminate Shari Lake. The reflections on the lake create a magical landscape.
- Summer Festival: This festival, held at the end of July, offers a variety of events for the whole family, including local food and crafts for sale, and games for children.
- Ainu Culture Festival: As a center of Ainu culture, Shari Town hosts an event every June where visitors can experience traditional Ainu dances, meals, and craft-making.
- Winter Festival: This festival, held in February, is filled with winter-specific fun, including giant snow sculptures, slides, and snowball fighting competitions.
- New Year’s Sunrise Tour: An event to welcome the first sunrise of the new year, allowing participants to experience the best moment against the backdrop of Shari’s beautiful nature.
Access Methods
- By Plane: Use Kushiro Airport, which is about 2.5 hours from New Chitose Airport. Travel by car or bus from the airport.
- By Train: Use Shari Station on the JR Senmo Main Line. It takes about 5.5 hours by express train from Sapporo and about 5 hours from New Chitose Airport.
- By Bus: Approximately 7 hours by express bus from Sapporo. Some accommodations may offer shuttle services.
- By Ferry: Take a ferry from Tomakomai Port to Nemuro, then travel by bus or car. It takes a long time, but you can enjoy beautiful scenery.
- By Car: About 5 hours by car from Sapporo. Driving along the nature-rich roads is exceptional.
Tourist Attractions
- Shiretoko Five Lakes – A group of lakes rich in nature. The views from the walking paths are breathtaking.
- Shiretoko Cape – The easternmost point of the Shiretoko Peninsula. The views from the cliffs are magnificent.
- Oronko Rock – The symbol of Shari Town. The view from the top is spectacular.
- Furepe Falls – A beautiful waterfall located on the Shiretoko Peninsula. A great spot for nature walks.
- Shiretoko Nature Center – A facility where you can learn about the nature and culture of Shiretoko. It has a rich collection of exhibits.
