| population | 10,438 peoples |
|---|---|
| area | 737.13 km² |
| population density | 14.2 peoples/km² |
Located in eastern Hokkaido and facing the Sea of Okhotsk, Shari Town is a picturesque area renowned as the gateway to the World Natural Heritage Site of Shiretoko Peninsula. Much of its land is designated as a national park, where untouched forests and rugged coastlines meet the sea. The town’s name originates from the Ainu word “Sar,” meaning “reed field,” reflecting its deep historical roots in the indigenous Ainu culture that flourished here long before modern settlement. During the Meiji era, development began through pioneering efforts that shaped today’s agriculture and fishing industries. Salmon and trout fixed-net fishing along the Okhotsk coast remains one of Japan’s most productive, while dairy farming thrives on the fertile plains beneath Mount Shari. Throughout the year, visitors are drawn by the ever-changing scenery—drift ice in winter, verdant mountains in summer, and brilliant autumn foliage. Shari is a place where nature and people coexist harmoniously, preserving traditions, dialects, and a way of life that honors both history and the environment. Festivals such as the Shari-dake Festival and Shiretoko Fantasia celebrate this connection and invite visitors to experience the vibrant spirit of the town.
Culture and Traditions
Shari Town is a place where the Ainu heritage and pioneer history intertwine. Once a vital settlement area for the Ainu people, the region was known as “Pinnesar” (meaning “the male reed field”), distinguishing it from other areas in Hokkaido. This Ainu name became the origin of “Shari.” Since the late 19th century, settlers have cultivated the land and developed industries centered on agriculture and fishing. Today, the town’s economy remains grounded in these roots—its key agricultural products include potatoes, sugar beets, and wheat, while the fishing industry, especially salmon and trout operations around Utoro Port, continues to thrive.
The people of Shari speak the Okhotsk dialect, a local variant of Hokkaido Japanese that reflects warmth and friendliness. Community events and festivals play an essential role in maintaining local bonds. Major celebrations include the summer “Shiretoko Neputa Festival,” inspired by the friendship with Hirosaki City in Aomori, and “Shiretoko Fantasia,” a dazzling winter light show held amid the drifting ice. These events symbolize Shari’s strong sense of identity—welcoming, lively, and deeply connected to nature. Life in Shari flows with the rhythm of the seasons, under the watchful gaze of Mount Shari, where the harmony between people and the environment continues as a proud local tradition.
Local Specialties
- Salmon, Trout, Scallops, and Cod Milt: The Okhotsk coast is one of Japan’s richest fishing grounds. Shari is famous for its fixed-net salmon and trout fishery, among the nation’s largest. In winter, scallops and cod milt are delicacies known for their exceptional freshness, available at local markets and restaurants.
- Shiretoko Milk and Okhotsk Butter: Dairy farming flourishes on the fertile plains of Shari. Products like Shiretoko Milk and Okhotsk Butter are crafted with care, featuring a rich, creamy flavor unique to this northern land.
- Potatoes, Sugar Beets, and Wheat: Agriculture forms the backbone of the local economy. The area’s cool climate produces high-quality crops, and its potatoes and beets are shipped nationwide. Shari’s wheat is also used for regional baked goods and noodles.
- Haskap and Blueberry Products: Haskap berries, native to Hokkaido’s cold climate, are turned into jams, liquors, and desserts. Locally made blueberry sweets are also popular souvenirs for visitors.
- Okhotsk Beer: Brewed with Shiretoko’s pure underground water and locally sourced hops, this craft beer offers a refreshing, crisp taste that pairs perfectly with the region’s seafood cuisine.
Annual Events
- Shiretoko Neputa Festival (late July): A summer festival inspired by the Neputa of Hirosaki City, featuring massive illuminated floats and traditional music that fill the night with excitement and color.
- Shari-dake Festival (mid-July): A celebration of Mount Shari, the town’s symbol. The festival includes mountain climbing events, stage performances, and local food stalls showcasing regional flavors.
- Shiretoko Fantasia (early February to mid-March): A breathtaking winter event featuring a laser light and sound show over the snow-covered landscape, creating a magical “aurora” experience unique to Shari.
- Shiretoko Industry Festival (late September): An autumn fair where visitors can sample Shari’s finest agricultural and marine products. Free milk tasting and local food stalls attract families and tourists alike.
- Drift Ice and Winter Festival (February): Celebrating the arrival of drift ice on the Sea of Okhotsk, this event features ice sculptures, snow slides, and winter sports, offering a true taste of northern life.
Access
- By Air: The nearest airport is Memanbetsu Airport, about 75 minutes by car from central Shari. Direct flights connect from Sapporo (New Chitose) and Tokyo (Haneda).
- By Train: The Shiretoko-Shari Station on the JR Senmō Line serves as the town’s main railway hub. Travel time: about 1.5 hours from Abashiri and 3.5 hours from Kushiro.
- By Bus: Highway buses such as the “Eagle Liner” connect Sapporo and Shari (approx. 7.5 hours). Shuttle buses from Memanbetsu Airport also operate seasonally.
- By Car: Approximately 370 km (about 5 hours) from Sapporo. The scenic National Route 334 (Shiretoko Crossing Road) offers panoramic ocean and mountain views.
Tourist Attractions
- Shiretoko Goko Lakes – A group of five pristine lakes within the World Heritage Site, surrounded by untouched forests. Elevated boardwalks offer safe, panoramic views of nature and wildlife.
- Shiretoko Cape – The easternmost point of the peninsula, accessible by sightseeing boat. Its rugged cliffs and open sea vistas capture the essence of Shiretoko’s wilderness.
- Oronko Rock – A symbolic giant rock overlooking Utoro Port. A short climb rewards visitors with breathtaking sunset views over the Sea of Okhotsk.
- Furepe Waterfall – Known as the “Maiden’s Tears,” this waterfall flows directly from the cliff into the sea. The walking trail through meadows offers scenic coastal views.
- Shiretoko Nature Center – The main visitor facility for Shiretoko National Park, featuring exhibits on wildlife, hiking routes, and conservation.
- Oshinkoshin Waterfall – One of Japan’s “Top 100 Waterfalls,” easily accessible along the national road. Its twin cascades and misty spray create a powerful sight.
- Road to Heaven (Ten ni Tsuzuku Michi) – A nearly 28-kilometer straight road stretching into the horizon. The viewpoint offers an illusion of a road leading up to the sky.
